At Livel, we decided to do things differently among a sea of sameness. Many have asked (and continue to do so) about our name; what does it mean? How is it pronounced? Mostly curiosity about why we decided to go that route.
Names are an integral part of our identity and can carry significant weight in shaping how we are perceived by others. While there is certainly no one-size-fits-all answer to the question of what makes a name appealing, first and foremost, a unique name can help set someone apart from the crowd. It is valuable in fields or industries where having a distinctive name can help make a person or a company more memorable or recognizable. Additionally, unique names can be seen as a reflection of creativity, individuality, and a willingness to break with convention.
At its core, Livel Real Estate is different. We've chosen to set ourselves apart from the pack and forge our own path, including our name. I'd love to say that we went through extensive research, surveys, and a scientific process, but ultimately the answer is much more straightforward. It combines the letters of our kids' names, Liv, Ariel, and Eli. We were fortunate that it ended up working out!
In terms of how to say it, the easiest way to make people understand is to use a sound-alike that everyone knows. In our case, it would be "Chanel." Kind of has a catchy ring, doesn't it? I love that our name is different; it makes us stand out nicely, much in the same way that we like to stand out as dedicated real estate professionals. “Livel” has a certain sophistication to it, and it evokes luxury, which, if you sell real estate in the Coastal Orange County area, luxury is a thing.
My vision was always to make people see us as a boutique brokerage firm that would make our clients feel special. We established this mission upon founding Livel, which is ever more valid today; "Empowering lives through unforgettable experiences." We want those we serve to be inspired by what we do and how we do it, which is an unwavering commitment to excellence in Laguna Beach real estate.
Buying a home will not only be your most expensive purchase, but it is often the most meaningful. Comparatively, selling your home might be one of the most stressful things you can ever do. Our homes become a place of refuge, where we raise our children, where we come to celebrate the special moments in our lives. Your commitment to us is unique and sacred, and, whether you are buying your dream home, or selling a home you are invested in, we dedicate ourselves to ensuring that we will fulfill our role as your representative with integrity and professionalism.
What's in a name? As it turns out... everything.
